In 2017, AESC completed a project with Moreno Valley Utility (MVU). MVU was interested in assessing municipal transportation electrification (TE) need and creating a plan to increase EV use. AESC’s planning team used a road mapping process to bring the Utility’s vision and goals to fruition over a five-year period. The MVU Roadmap employs marketing and education campaigns to achieve mainstream customer awareness. It also leverages existing financial incentives in the EV sector, both for infrastructure and vehicles, to increase customer adoption. The plan will help guide MVU for the coming years as they develop additional EV infrastructure to support the uptake of EVs in the local market.